EP. 3: Baaz Bites' Jordan Elist, how do you create a new food product & secure a shelf in grocery stores?

Jordan Elist is the co-founder and Chief Tahdig Officer of Baaz Bites. He sits down with Ben to talk about developing a new food product (8:58), creative strategies to attract customers when testing the product at a local farmers market (27:32), securing a spot in the frozen food section of grocery stores & nationwide shipping within a year of the product’s launch (38:06), and more!

Current curiosities:

Ben: Chef René Redzepi (as written about in the book, Hungry by Jeff Gordinier)

Jordan: Digital minimalism

Follow us!

Jordan Elist: @baazbites

HDYD Pod: @hdydpod

Ben: @benhannani

Website: www.hdydpod.com

Our guests' jams can be found on the "HDYD Jams" playlist on Spotify!