EP. 42: Greycroft's Alaina Hartley, how do you invest in start-ups?
Alaina Hartley is an investor at venture capital firm Greycroft, whose investments have included Bumble, Goop, and Venmo, among others. Prior to joining Greycroft, Alaina worked at Bain & Company, where she consulted across Bain’s private equity, technology & media, and retail practices. Previously, Alaina drove go-to-market and brand strategy initiatives for Snap Inc.’s first hardware product, Spectacles, earning fourteen nominations and six wins at the 2016 Cannes Lions awards. Alaina holds a B.A. in Economics from the University of Southern California. She is also an active member of the Junior League.
In this episode of How Do You Do? Podcast, Ben asks Alaina about how she evaluates which founders & start-ups to invest in, the different steps of the investments process, how she guides portfolio companies, and more. It turns out that there's a lot more to investing than what we've seen on Shark Tank!
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Alaina Hartley: @alaina_hartley
How Do You Do? Podcast: @hdydpod
Ben Hannani: @benhannani
Website: www.hdydpod.com
Our guests' jams can be found on the "HDYD Jams" playlist on Spotify!